E-commerce marketplaces are likely to have an influence both on the demand for air treatment products but also the competitive landscape with these platforms giving consumers access to a wider range of products including cheaper options. This could see e-commerce taking share away from grocery retailers and appliances and electronics specialists which are generally unable to offer the same variety.
The impact of climate change could influence the future growth and development of cooling products in France, with more frequent and longer spells and warm and hot weather likely to encourage more consumers to invest in this area. There is still a relatively low penetration rate for air conditioners in France even though the country has a fairly warm climate for a minimum of three months of the year and this leaves plenty of room for the category to grow.
Air purifiers is expected to see growing demand over the forecast period, with steady growth projected for the category in retail volume terms. Consumers are becoming more aware of pollution levels and the potential health and respiratory problems that can arise from this.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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