Validate Marketing Claims
Advertise your brand’s leadership, credibility and superiority to consumers using evidence-based research.
Talk to our teamStand out from the crowd and build trust in your brand
In a time where customers are overwhelmed by the number of products available in the marketplace, it can be difficult to make your product or service stand out from the crowd.
We can help you to convey your brand's leadership, credibility and superiority to consumers with a public endorsement of your product’s position in a category or market, based on evidence-based research.
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Brands might claim to be #1, but are they?
Companies, big and small, are using marketing claims validated by Euromonitor International on their websites, out of home (OOH) advertising, product packaging, press releases and social media to build trust with customers.
We can certify many types of claims, such as:
- World's No.1 Mexican hot sauce
- #1 natural toothpaste in Germany
- The best-selling dog food brand online
- #1 cleanser in South Korea
See how Optimum Nutrition promotes its status as the World's #1 Sports Nutrition brand on its website, building credibility and trust in its products.
Advertise your brand's strengths with confidence
We have certified over 500 marketing claims for clients. By using data and insights from Euromonitor’s knowledge hub, Passport, we can verify many claims swiftly. Others require us to conduct custom research to prove that your marketing statements are true, especially if they relate to less familiar categories and markets. Our goal is to help you avoid even the prospect of a challenge to any marketing claims you are making.
- Establish credibility via a publicly certified marketing statement from a respected, independent company
- Influence purchase decisions by cutting through exaggerated or misleading marketing messages
- Differentiate your brand by highlighting niche features or leadership in categories and markets
A certified statement of your product’s position in the industry, category or niche.
- Signed Certificate of Claim letter
- Specific claim wording to use in advertising across various media
- Footnote with details of research source, scope of claim, year of data and other relevant metrics
- Custom consulting research to validate your claim if required
- Certificate of Claim letter, which includes terms and conditions authorising the use of specific claim wording and Euromonitor International’s name in the public domain
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Analyse the positioning, claims and benefits of products to inform your product placement
Learn moreDiscover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
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