What’s stopping your customers from buying again? Explore loyalty programmes that foster emotional connections and uncover insights into loyalty market sizing and forecasts to enhance user retention and acquisition.
Book a demoDiscover the drivers of customer loyalty in your industry, benchmark your performance against competitors and explore how adopting a more personalised relationship with your customer will strengthen your loyalty programme.
Gain insights from the top 100 loyalty programmes across 11 industries and 41 markets where customer retention plays the biggest role. Explore proprietary loyalty survey data from key consumer segments, understand their sentiments and shopping preferences to help develop your next-gen loyalty projects and market-entry initiatives.
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Understand consumer behavior, preferences and engagement with loyalty programmes globally to identify key drivers and winning features to ensure your strategy remains incentivising, inspiring and bold.
Measure the impact of loyalty programmes on total consumer spending, predict market drivers for target segments and drive strategic planning and expansion opportunities.
Explore data and insights from within and beyond your categories to inform partnerships, refine strategies and enhance your loyalty programmes for greater success.
We don’t just track loyalty, we uncover the 'why' behind it. Passport Loyalty helps transform consumer insights into actionable strategies, measure market sizes and forecasts, evaluate revenue-driving loyalty programs and identify what makes them successful.
Passport Loyalty uncovers the evolving customer loyalty landscape from a multi-industry perspective. Discover how to boost retention, increase engagement and future-proof your strategies with our thought leadership.
Our coverage explores the top 100 loyalty programmes across 11 industries and 41 markets, offering valuable insight into what defines a successful loyalty programme.
This survey explores consumer habits, preferences, brand interactions and the path to purchase across various shopping channels, focusing on loyalty or rewards programmes. Euromonitor annually surveys 39 markets with 1,000 respondents per market, while benchmarking against regional peers or similar consumer segments in other markets.
The Loyalty Competitor Tracker measures the performance of loyalty programmes for the world’s largest companies in 6 industries. It tracks the loyalty programme incentives each company offers, measures share of voice relative to the industry average and quantifies each loyalty programme’s impact on customer engagement.
See market sizes and forecasts for loyalty programmes by country or industry and their contribution to total market revenues. Gain insights into growth drivers and opportunities, evaluate market segmentation and the frequency of loyalty programme engagement.
Actionable and engaging thought leadership identifying key loyalty trends.
In 2025, loyalty programmes will continue to evolve, integrating advanced technologies, centring on customer experience and adapting to new engagement models. Transforming legacy structures will be crucial to unlocking the full financial potential of these programmes, making loyalty a key driver for business growth.
Read moreIn a volatile, tariff-disrupted market with pressured consumer spending and declining sales, companies are rethinking how to diversify and grow revenue – placing renewed focus on paid subscriptions within loyalty programmes.
Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.
Consumer expectations are shifting and new technologies are emerging, making the cost of inaction increasingly significant. Businesses must reassess their strategic actions to future-proof their loyalty programs. By embracing high-impact trends driven by innovation and consumer-centric approaches, brands can differentiate themselves from the competition and ensure long-term success. This piece discusses the seven key areas players are pursuing to improve and enhance loyalty programmes.
