Innovation

Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.

Request a demo

Track product lifecycle from roll-out to phase-out

Innovation isn’t just about spotting what’s new – it’s about identifying what lasts. With Passport Innovation, you can move beyond tracking product launches and continuously monitor which online innovations survive, thrive or fade away.

 

Stay ahead with tailored insights and analysis on category disruption, uncovering the where, how and why. Gain a competitive edge through AI-powered data that highlights what works, what doesn’t and what’s next.

 

Explore Passport Innovation

Track innovation as it happens

Spot competitor product launches and monitor their growth, or decline, across retailers and markets.

Spot the attributes shaping demand

See which attributes, claims and flavours resonate with consumers and explore which products feature them.

Unlock expert, tailored insights

Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.

Discover the latest winning innovations in your category and beyond

Which new products launched in the last year are still active? Are they gaining traction across markets? What product attributes are driving success? How are competitors positioning their new products? Answer all this and more with Passport Innovation.

EI ILLUSTRATIONS 2024 V7 Outlined Innovation

Our coverage

 

Passport Innovation tracks 54 of the most innovative consumer goods categories and sub-categories across 32 countries, spotlighting the trends shaping the future of FMCG. Our deep expertise in web scraping and machine learning reveals where, how and why categories are being disrupted or renovated - helping you stay ahead of market shifts. 

See which new brands are failing or succeeding with a single click, with up-to-date information on whether a new product is expanding or being dropped by online retailers.

Explore how brands and sub-brands expand across retailers, countries and categories, with detailed summaries of their attributes and positioning.

Eliminate blind spots by tracking a diverse range of e-commerce players, from food, drug and mass retailers to online department stores, brand websites and direct-to-consumer sellers.

Discover actionable insights into product innovation across categories through expert reports and analysis and uncover the stories behind the data.

What our Innovation clients say about us

"Innovation data is key to keeping on trend and relevant in the marketplace. Before I launched RE:Nourish, I bought Euromonitor data and that enabled me to be absolutely laser focused."

 

Nicci Clark

CEO & Founder, RE:Nourish

Related insights

11 Feb 25 | GMT: 03:00 PM

Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.

Watch now
View all innovation insights

Join our community

Navigate business challenges and explore new pathways for growth with our free monthly insights.

Sign up now

E-Commerce

Eliminate the guesswork from tracking online sales and see who is winning online

Learn more
NPD Tracking

Anticipate and proactively adapt to new product developments using custom research

Learn more