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Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.
So, where should you start? With a robust, data-driven plan.
In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.
- Three indicators to determine whether you’re ready to enter a new market
- Five factors of a market entry framework to evaluate and prioritise opportunities
- Four missteps that could derail your process
Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.
You can also find Opportunity Minded episodes wherever you listen to your favourite podcasts.
Meet the experts
- Jonny York, head of practice – market strategy
- Tim Chuah, senior global insight manager – consumer appliances
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