The use of GLP-1 drugs, which is already exerting a significant impact on the US food and beverage market, is set to rise sharply around the world in 2026. Semaglutide, the active ingredient in drugs like Ozempic, goes off-patent in much of the world that year. This means that millions of people are going to change how they eat and drink in the coming years, with significant impacts on the food and drink industry.
By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.
Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at sleep, the cornerstone of health and happiness. The pursuit of better sleep has sparked a growing range of products as well as innovation, from nutritional supplements and smart wearables to functional beverages and sleep-supporting beauty solutions.
Perpetually low and falling fertility rates, sharpening anti-migrant sentiment, expanding GLP-1 usage, and the enduring impact of price increases have combined to create a situation where if aggregate calorie consumption at a regional level has not already begun to fall, it will start to in the near future. How to respond to this challenge ran through the strategies discussed by the food and beverage companies gathered at the annual conference of the Consumer Analyst Group of New York (CAGNY).
The world population continues to grow, and nutritional gaps keep deepening. At the same time, conventional agribusiness models relying on a few widely produced crops like corn and wheat face increasing climate challenges and geopolitical tensions. How should ingredient strategies pivot to overcome these challenges?