Sportwear in China is expected to maintain solid retail current value growth throughout the forecast period, with increases anticipated for all categories. The Olympics has had a profound impact on the Chinese sports landscape, elevating both niche and established sports to new heights.
Following a period of rapid growth, sportswear is witnessing a shift in distribution channels, and this is expected to continue in the forecast period. Deviating from the traditional strategy of establishing large-scale offline flagship stores, sports brands are now exploring a more diverse approach.
Consumption patterns within sportswear are evolving. While consumption in top-tier Chinese cities such as Beijing and Shanghai remains relatively weak, lower-tier cities have shown stronger demand.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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