Thailand's sportswear market is poised for significant expansion as international brands capitalise on the growing adoption of active lifestyles and the enduring popularity of sneaker culture. Central Retail Corporation (CRC) has made a strategic move into the sports retail sector, acquiring a stake in Rev Edition, the operator of Rev Runner, a distributor of major global brands like Nike, Under Armour, Hoka, Saucony, Asics, and Teva.
Sustainability continues to be a central focus within Thailand's sportswear market, driven by increasing consumer demand, especially from the younger generation who prioritise eco-conscious products. Manufacturers and retailers are responding with more sustainable collections and Corporate Social Responsibility (CSR) initiatives.
The sportswear market in Thailand is becoming increasingly dynamic as consumers begin to shift their focus away from mainstream brands like Nike and Adidas, opting instead for emerging brands such as Hoka, On, and Lululemon, among others. Digital transformation is a key driver of this change, with both customer-facing and backend (behind-the-scenes) improvements.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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