The high market potential for sportswear in Colombia is expected to attract new entrants, with brands likely to focus on performance, comfort, and style to win over consumers. Internationally known brands, such as Asics, are already expanding their presence.
Sportswear is set to maintain its growth, though at a slower pace. The coming years will see the integration of more technical and functional features into sportswear, adding value beyond aesthetics and comfort.
E-commerce will likely continue to grow, but with many consumers returning to brick-and-mortar stores, the future of retail will increasingly be defined by an omnichannel model. Retailers, including sportswear brands, have been investing heavily in blending online and offline shopping experiences.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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