Across the forecast period, Sweden's sportswear market is expected to grow faster than the overall apparel and footwear sectors. However, growth rates will be slower than seen at the height of the review period due to market maturity and subsiding inflation.
Over the forecast period, the Swedish sportswear market will face challenges due to high maturity levels, as the country already ranks among the highest in the world for per capita sportswear consumption. While demand for specialised and advanced sportswear continues to fuel value growth, the saturated market limits potential volume increases.
Sustainability in sportswear, particularly among outdoor-oriented brands, is expected to remain a prominent trend in Sweden over the forecast period. The use of recycled materials and eco-friendly production methods is already widespread, with many brands highlighting sustainability in their marketing.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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