Sportswear has moved past its years of double-digit annual growth as the category matures and sales normalise. However, despite this slowing growth, competition is expected to intensify further over the forecast period as new brands are launched.
Younger generations will continue to be key consumer audiences for sportswear over the forecast period. Sportswear is expected to see more competition in the coming years, therefore, offering consumers uniqueness through various collaboration and pop-up events and stores will be increasingly important to capture this young audience.
A number of international brands are expected to launch in South Korea over the coming years, which have the potential to change the competitive dynamic within the category. Alo Yoga, originating in Los Angeles, USA, is one example cited here, which is expected to appear in South Korea during 2025.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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