Saudi Arabia’s strategic emphasis on sports as a catalyst for economic growth will continue fuel demand for sportswear during the forecast period. The Kingdom's investment in hosting major international events, such as its bid for the 2034 FIFA World Cup, reflects its ambition to position itself as an international hub for sports activities.
Leading sportswear brands, including Nike and Adidas, are expected to continue to shape the Saudi sportswear market through increased investment in innovative and performance-focused designs. While visual appeal remains a vital factor in consumer preferences, technical advancements such as moisture-wicking fabrics, temperature regulation, and impact-absorbing materials are becoming essential as more Saudi Arabians actively participate in sports and fitness activities.
During the forecast period, both physical store experiences and e-commerce are expected to continue thriving in Saudi Arabia, driven by ongoing investments in retail infrastructure and the expansion of online shopping platforms. Established malls like The District Al Faisaliah in Riyadh, Red Sea Mall in Jeddah, and Jeddah Boulevard will continue to play a key role in the physical retail space.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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