While athleisure is not a new trend and has been present in Germany for a number of years, the segment has been evolving and is expected to remain elevated, particularly in the premium and super premium ranges. Reflecting a changing world where consumers aim for greater inner balance among global instability, sportswear supports people beyond the gym or running tracks.
As the population in Germany becomes more mature, but also more active, consumers aged 50+ years are becoming increasingly relevant for sportswear producers. Not only are these consumers looking for comfortable and high-quality sportswear, but they also generally have higher purchasing power and a growing interest in health and active lifestyles.
The notable expansion of private label apparel by grocery retailers is expected to continue evolving to cater for price-sensitive consumers, particularly as economic uncertainty persists. Therefore, these retailers will continue to launch more innovative sportswear for consumers who want to save money but still indulge in reliable, fashionable and preferably sustainable products.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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