Sportswear in Egypt is expected to experience slow but steady growth during the forecast period, driven by increased health consciousness and government initiatives to promote outdoor activities like marathons and cycling. Social media continues to inspire younger consumers to adopt healthier lifestyles, boosting interest in fitness-related products.
adidas Group continues to dominate Egypt’s sportswear market in 2024, leveraging extensive distribution networks and e-commerce platforms such as Amazon and Jumia. The brand employed gradual price increases to manage consumer expectations amidst the devaluation, while strategic promotions, including back-to-school discounts and free delivery, helped maintain customer loyalty.
Sports-inspired apparel has emerged as a leading category in 2024, valued for its stylish designs, affordability, and versatility. Local and international brands have successfully tapped into this trend by offering a wide range of pricing options.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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