Economic recovery is expected to drive steady volume and constant value growth in sportswear over the forecast period. As the exchange rate stabilises, price growth is expected to steady, making products more affordable to Nigerians.
Growing interest in sports and fitness activities, such as jogging and gym exercising is expected to benefit sportswear over the forecast period. Consumers are increasingly health conscious and will engage in fitness activities, thus seeking products that complement such activities.
The large, young and urban population will drive strong growth for the category over the forecast period as many young consumers prefer casual wear such as joggers, tops, and sneakers. Such consumers place an emphasis on comfortable fashion; therefore, sportswear brands are well placed to pick up demand.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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